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"Match.com launches offline events for singles"

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Monday 14 May 2012

"Match.com launches offline events for singles"

Popular online dating service, Match.com, is launching offline events with guest lists dictated by 'algorithmic love matches'.

It is the first time the American-founded dating service, which competes with the likes of Mysinglefriend.com in the UK, has created real-life events for its subscribers.

Over the next 12 months the company plans to hold 2,000 to 3,000 events across 40 countries.

Match’s newest offering for paying subscribers only will be called ‘The Stir’.

“We expect to send half a million people to events this year,” Match.com president Mandy Ginsberg told technology site Mashable. “I think we’ll be the biggest global events company in the world, with the exception of maybe the Olympics.”

There will be two types of events subscribers can attend. The first will be casual drinking events which paying subscribers can attend for free. And the second will be specific activities, such as bowling nights or cookery classes, that will cost extra.

For both types of events, only single people who algorithmically seem like they will be a good love match (based on factors each person lists on their web profile - such as age and occupation) will be invited – in a bid to help people find dates in a more focused environment.

Match is one of the oldest internet dating sites, having been running for 17 years. It has around 1.8 million paying subscribers globally and approximately 20 million total members.

Labels: Technology News, Top news

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