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"Facebook now top source for JustGiving donations"

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Friday, 27 April 2012

"Facebook now top source for JustGiving donations"


Facebook is causing a boom in charitable giving, with one in 10 JustGiving donors sharing their activity on the social network.

JustGiving Facebook app: One in 10 donors share their generosity on Facebook.
One in 10 JustGiving donors share their generosity on Facebook.
Social media is now one of the most popular ways to give money, with Facebook recently overtaking email as the second-biggest source of donations to charitable website JustGiving.
Out of around one million JustGiving donations made via Facebook, details of 100,000 have been publicised to friends or the public.
The website, which raised £22m through Facebook last year, says 42,000 people set up a page every month. Money donated via a JustGiving page goes to a charity of the creator's choice.
London Marathon runner Claire Squires' page has raised almost £1 million for The Samaritans since she died in last weekend's race.
JustGiving has launched a Facebook app that takes advantage of the social network's "Open Graph", which it says will help more users display their donations.
Open Graph applications register Facebook users' activities on other websites and encourage them to share what they are listening to, watching or buying. Donors on JustGiving's website will now be asked if they want to publish their donations to Facebook.
JustGiving believes more people sharing their donations will encourage others to donate. They said: "Currently around one in 10 donors share their donation on Facebook. Justgiving hopes that integrating with Facebook Open Graph will boost this even further."

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