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"The internet flexes its muscle"

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Monday, 30 April 2012

"The internet flexes its muscle"


How to
Steve Mitropoulos, 18 with parents Con and Niki, run a successful Youtube channel with fitness videos. Picture: Kristi Miller
THE handyman appears to be going the same way as CDs, video stores and queues for concert tickets - the internet has made him obsolete.

Online searches in the how-to category are roaring up the charts, with families looking for advice on everything from how to cook basic dishes to fixing chairs and makeup tips.

Mobile phones and devices such as iPads have added to the popularity, with instructional videos able to be viewed while attempting the activity.

YouTube spokeswoman Kate Mason said the how-to category is now the third most searched on YouTube, after music and entertainment.

"Instead of reading about how to poach an egg or change a tyre or apply eyeshadow, it is super easy to have a look at it in front of you," Ms Mason said.

"There is always an expert in some area who is happy to share their knowledge.

"We didn't have this huge library of resources before and there is nothing I have not found an answer for."

Mobile phones are the new viewing platform for their successful conikiTV channel, which has 3852 subscribers and has registered more than 2,300,000 views.

"We are able to see what devices people are watching our content on and ours seems to be very popular worldwide on the mobile phone," said Steve Mitropoulos, who films his show at his home in Sydney's south.

"It is a huge market, huge industry and everyone is starting to utilise online stuff. It's free. Why wouldn't you?"

Mr Mitropoulos has just joined the family business, starring in his own teen bodybuilding channel Teen Muscle TV. He said teenagers loved detailed online workouts as they often lacked the money to join gyms.

"It is popular. There is a huge market for my age group in working out and eating the right food," the 18-year-old personal trainer said.

"It is pretty awesome. I am having the time of my life at the moment."

His parents' Con and Niki Mitropoulos's workout clips are now so popular that producing them has become their full-time job.

More than 60 hours of video is uploaded to YouTube globally every minute.

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