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"Windows Phone Overtakes Symbian In The UK"

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Thursday, 22 March 2012

"Windows Phone Overtakes Symbian In The UK"


According to a recent report from Kantar World panel, Microsoft’s Windows Phone platform has overtaken Symbian here in the UK, although the report shows that Microsoft’s mobile platform still only makes up a small percentage of overall smartphones.
Nokia Lumia 800 
The period covered in the report are the twelve weeks up to the 19th of February 2012, and Symbian has now dropped down to 2.4 percent of the smartphone market, where as
Windows Phone has now risen to 2.5 percent of the market.

Of course Microsoft still has a lot to do if it wants to get anywhere near the two most popular mobile platforms, Google’s Android OS and Apple’s iOS.

According to the report 87 percent of the Windows Phone sales for the period are down to one
smartphone, the Nokia Lumia 800.

“The fact that WP7 sales have overtaken Symbian based on one handset is encouraging,” said Dominic Sunnebo, global consumer insight director for Kantar Worldpanel.

“However, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.”

The report also released the share held by Android and iOS, showing that Google’s Android OS is the most popular platform in the UK with a 48.5 percent share and Apple’s iOS is in second place with a 28.7 percent share, in third place is RIM with a 17.1 percent share.

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